# Matt Reichard

> Founder of Sponsara. Twelve years buying, selling, pricing, and evaluating creator partnerships.

The value in a creator deal almost never sits in the post. It sits in the rights, the usage, the whitelisting, and the exclusivity — and almost nobody prices it.

## Site

- [Home](https://mattreichard.com/): Who Matt is, deal structure framing, Brand Deal Live, and how to connect
- [Speaking](https://mattreichard.com/speaking): Talks, panels, podcasts, and Brand Deal Live — buy-side creator partnerships
- [AI output skill](https://mattreichard.com/ai-output-skill): A Claude skill that hands work back with a clear recommendation and next move

## Product

- [Sponsara](https://sponsara.ai): Sponsorship pricing intelligence — what a YouTube sponsorship should cost, and what it will return, before you sign
- [Work with Matt](https://sponsara.ai/work-with-matt): Senior partnerships judgment on top of the tool
- [Brand Deal Live](https://sponsara.ai/brand-deal-live): Live conference format where creators pitch brand decision-makers

## Contact

- Email: matt@sponsara.ai
- LinkedIn: https://linkedin.com/in/mattreichard
- Instagram: https://www.instagram.com/itsmattreichard/
- X: https://x.com/itsmattreichard

## Optional

- [Full site summary for LLMs](https://mattreichard.com/llms-full.txt)