Matt Reichard
Speaker file / MR-02Talks / panels / podcasts / working sessions

Speaking / creator partnerships

Bring the buy side into the room.

I speak about the part of creator deals that usually stays behind closed doors: how brands evaluate the opportunity, what changes the price, and which terms matter after the post goes live.

Discuss an event

Coming to VidSummit

VidSummitOctober 1, 2026 / live conference format

Real creator pitches. Live brand decisions.

Brand Deal Live is a 45-minute session built to make the decision process visible. Creators pitch. Senior marketers respond in the room. The audience gets to see what normally happens after the deck is closed.

How the session works

  1. 01

    Selected creators or managers get 30 seconds to pitch a real partnership.

  2. 02

    Senior marketers ask the questions that normally stay behind closed doors.

  3. 03

    The audience sees what earns interest, creates concern, and makes the value clear.

  4. 04

    The strongest opportunities leave with a clear path toward a campaign.

I created and host the format with 2–3 senior brand decision-makers and a focused group of creator pitches.

See Brand Deal Live Attend VidSummit
Zack Honarvar, Max Joseph, and Matt Reichard seated left to right during a panel conversation hosted by Matt.
Matt Reichard hosting a conversation with Max Joseph and Zack Honarvar.Panel / creator business

Talk index / 03 subjects

Built around real deal decisions.

Each topic can be shaped for a keynote, moderated conversation, podcast, team offsite, or practical working session.

  1. 01

    What a creator deal is actually worth

    A practical way to separate the post from usage rights, whitelisting, exclusivity, and the other terms that change the value.

  2. 02

    Why the post is the cheapest line item

    The negotiation changes when creators and brands stop treating one visible deliverable as the whole agreement.

  3. 03

    How the buy side makes the call

    The questions, tradeoffs, and signals behind a yes, a no, or a counteroffer—from someone who has worked both sides.

Format notes / useful constraints

The best fit is a room that wants the real answer.

Creator conferences, brand and agency teams, operator communities, podcasts, and private sessions where the audience already understands the basics and wants better judgment.

I am most useful when the format leaves room for examples, questions, and disagreement—not a forty-minute motivational monologue.

Booking / next step

Tell me about the room.

Send the audience, format, location, and what you want people to leave understanding.

Start the conversation